Category : Management

Does this happen with you and your dear ones?

You may find this different; but, this is 1st of several steps that I propose to take you through to create understanding about science /facts behind your life. Read through and make your judgment close to what actually happens with you and people close to you.

  1. If you receive a call from a relative early in morning – 1st thought that comes to your mind, something has gone wrong at his/her end!
  2. Call from customer or boss breaks your sleep – 1st thing you remember is your most (negatively) used word and then, what is it?
  3. Got a tip from morning newspaper how to be more supportive? Your immediate reaction is “this is what my spouse should do” and next in line is your boss and then, adversaries.
  4. Getting late? Compromise on prayers (if you do) and breakfast.
  5. Running late? Find more red traffic signals, more barriers in reaching faster.
  6. In a rush? Forget more, err more, only to be in greater rush.
  7. Not in good mood? Mood of boss or spouse is also not good!
  8. Get into an argument with boss or spouse – you suddenly feel the distance, isolation.
  9. If you commit a mistake, 1st thought comes on how to defend it.
  10. If you face some problem with your customer or colleague or health or so and get upset or nervous, you find more problems waiting in queue. These start to wane, when you gather courage and composure or sleep overnight.
  11. If you like something, you want to have more of it – money, power, beauty, popularity or so and you also start to worry more that you would lose it.
  12. Your nearer ones look better to you, when they are not near (physically) or gone at a distance.
  13. When you wait and watch (counting time) for a thing to happen – a friend to arrive, a good news to come etc., often your wait only appears longer and may not even come through. If you ignore or let it take its own time, it often arrives faster.
  14. At least 1/3rd of your life goes in guessing (a) what would others think of you, when you do something and (b) what is happening to others!
  15. You remember the devil (unlikeable), devil is there often; if you remember saint (likeable), saint often is not there.
    At last, you go to sleep, thinking tomorrow would be better!

Please make an honest attempt to judge each point. Copy and paste the following in “Comment space below” and fill your score at 2 places:

  • Count from above that happens with me …………….. (xx)
  • Count from above that happens to one dear to me ….. (yy)

Please state, if you want to know more of such points in your daily life?

When I get your response, I shall take you to next step of “Science behind Your Life”.

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Airlines in trouble

When Vijay Mallya took over Air Deccan, he had not seen the writing on the wall. We tend to do what we are. However, this may not work well in managing businesses efficiently. Yet, many are not able to resist such temptation. The operation and management of Kingfisher Airlines have borne the imprints of Vijay Mallya’s style — flashy and frills. Its in-flight services are on par with some of the top international airlines. Most passengers give it a high rating; but that does not guarantee sustainable economics and survival.

Airline industry has shown exponential growth in recent years. This is likely to continue. Many airlines have exploited the opportunities. Kingfisher went wrong with its understanding of market dynamics and consumer behaviour. The percentage of people willing to pay for the luxury provided by such airlines, is small, maybe not 8 percent to 10 percent of passengers. Airline business growth is being fuelled by lower medium class and emerging upper medium class. They like luxuries and frills, but at no extra cost. That is where Indigo Airlines has done a good job.

High aviation fuel cost and taxes have had adverse effect on Kingfisher. But it is a reality for its peers too. Toe more factors have added to the woes of Kingfisher. Most consumers have not yet matured enough to recognise the true value of quality and services. There is obvious reluctance to pay for them. The only option for low-cost airlines is to provide the basic level of quality and services but no frills. Kingfisher, known to have a good degree of sensitiveness for customers, must continue the policy, it does not cost money but increases loyalty.

Another damaging factor is the reckless price war unleashed on Air India. They do not mind pushing peer industry in red, even if that worsens their own position. The consumer has the last laugh in such a price war. But only in the short run. In the longer run, when non-viable organisations start falling apart, flights are cancelled, safety gets compromised and so on. One does not know who has the last laugh. There is a strong need for representatives of airliners and the government to sit together and bring an element of sobriety in the policies governing pricing, minimum service and safety standards. Competition must always be there. But it must be healthy. This is true for other sectors like telecom too, where public interest is involved. Failing this, we can hurt both, consumers and industrial growth.

Originally printed in (December 08, 2011)

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