“Change” is the most celebrated word across the world – from individuals to communities, corporates and countries! But, how serious are we, when we say “Change”?
Change encompasses innovations, ideas, redefining, reviewing, restructuring and redeeming! Change represents a dynamic state and breathes new and fresh. Catch phrase of nearly every celebrity is “Change is the only constant in universe!” Such splendid is the significance of change; but unfortunately it is seldom understood in its entirety!!
If companies are not changing proactively, then they face decline in 5 stages, as per Jim Collins, author of best seller “Good to Great”:
Paradoxically, most companies are unaware of their decline that creeps in during 1st three stages! By the time crisis is visible at 4th stage, they are already deep into the same!!
General Electric and Toyota Motors of Japan are some of very few companies, who have been proactively changing and hence ever thriving. Apple Inc., Intel and Samsung are among those, who did dip to stage 1 or 2; but bounced back by quickly by adopting changes. IBM, HP, Xerox, Merck and Numec were iconic companies at one stage but fell to stage 4; however their leadership showed courage to stage a comeback. However, one time icons like General Motors, Ford and BlackBerry are among those, who have been languishing at stage 4 for substantial time and no one knows whether they would ever be able restore their old glory. On the other hand, one time gems – Arthur Anderson, MCI WorldCom, Pan Am, General Foods Corp., Compaq, RCA etc. went down to stage 5 and became extinct!
It is apparent that most company may clamor and claim for change proactively, but they actually change only when they are in crisis and hence, run risk of not reaping fruits of change and chance of their success is odd.
It would be highly interesting to know that even decline of a successful individual happens over 5 stages:
What does above scenario reveal?
Change under crisis is compressed but quick!
A crisis brings do or die situation! At any scale from nations to natives, under crisis, one either swims or sinks!!
It is ironical but true that the brink brings out the best or worst. Changes under crisis are costly but very quick. History shows that great innovations, ideas, courage, cohesion and all what we call as Change came about during wars or setbacks.
Here below are pros and cons of bringing change under crisis:
So, crisis is a great initiator or destroyer, but not a creator! Creation of new or different comes only post extinction!!
Changes by choice are expansive and elite!
Changes by choice means changing proactively through contemplation, self-evolvement and self-drive! Doing it by choice brings ownership and motivation.
Change by choice is no longer a change by charter, as happens under crisis; instead it becomes a change of character and culture!
Often companies or individuals, despite good intention to change by choice, trip midway because their attempts to change is non-inclusive. Look at some examples, which are doomed to failure:
So, when change happens by choice and is inclusive and expansive, then it is sustainable and supremely beneficial from all aspects!
So, why not change by choice, instead of waiting for crisis to coerce us?