Biggest buzz around the world today – Big Data! Last 15 years have seen dramatic change in the way we live and work. Today, we are leaving digital traces or signals behind for most of the things that we do and these are being captured by internet service providers, web hosting companies, search engine organizations, cell phone service providers and so on. When it comes to wellness and ways of living, lot of data gets generated, if you are using smart sensors and household gadgets. Your behavior as consumer, corporate employee and citizen can be and actually getting measured one way or another.
Enormity of data being collected can be understood by a simple estimate – data captured from the inception of human race until about year 2000 is being collected today in just 2 days and this speed is getting accelerated each day!
Scientifically as per quantum mechanics, our life comprises of digits 1-0. Interestingly, most of our actions are being digitally stored external to us and are accessible to people, we have no clue of!
Bigger data would bring bigger means and methods
Data are not merely being collected; but also analyzed through a variety of models called “analytics” and then presented to managers or individual users. These analytics present the information in descriptive, predictive or prescriptive form.
Big Data has brought and would further bring benefits in following areas:
Bigger data would mean bigger conflict of interests and/or confusion
One thing that never goes down with humans is greed to get more information! When you have information, you can’t resist using it. If you can use it; you would also misuse it!!
When means take over morals, conflict of interests would start to reign. Many corporate managers are already complaining of big confusions with flood of data/information.
There are very clear signs that Big Data would bring:
How to arrest fall from rise of Big Data
Drive for Big Data is driven by business interests. Social and ethical responsibilities have taken a back seat, if action of investigation agencies and individuals in some countries is any indication.
Hundreds of thousands of people are involved in data mining and analysis; so it is also difficult to regulate their attitude and approach. More the buzz for Big Data, more are chances of it getting busted.
There are 2 rules of nature in this context:
If we want to save ourselves from perils of Big Data, we need to draw a line between means and morals, quantity and quality, reports and rationale. If we fail to do, what looks lucrative today would soon turn ludicrous!